Rihanna is finally launching a fashion label

Rihanna is finally launching a fashion label

Fine, Rihanna, we’ll let you have all our money.

Just as we rejoiced over Fenty Beauty launching in Boots and the new Savage x Fenty lingerie collection, Rihanna’s hit us with another brand to spend our cash on: a fashion line.

Yep, Rihanna is *finally* getting into the non-lingerie fashion game, launching a collection for LVMH called Fenty.

The label will have all you need to entirely rebrand your wardrobe as Rihanna approved: ready-to-wear pieces, accessories, sunglasses, and jewellery.

This is the first entirely new fashion brand launched by LVMH since Christian Lacroix, which was founded in 1987. So yes, it’s a pretty big deal.

Rihanna said: ‘Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.


Rihanna goes to dinner at Kappo Masa on January 30, 2019 in New York City (Picture: Jackson Lee/GC Images)

‘I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.’

We’re ready too, Rih.

We don’t know quite what to expect from the collection, but in a statement LVMH said the new luxury Fenty Maison would be based in Paris, and the line will be ‘centered on Rihanna’. Well, naturally.

The collection will be ready to go in spring 2019. No news on the price tag just yet.

There’s an Instagram for the line which features the new Fenty logo, but no images of the clothing just yet.


Arnold Lawson

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